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​Branding Brief: Bad Bun (Instagram 24 Hour Challenge)
 
Project Overview 
Design a brand identity for Bad Bun that feels bold, cheeky and instantly recognisable. Think statement typography, punchy colours and creative application that makes Bad Bun feel like a cult favourite.
 
Direction
Cheeky and rebellious vibe, a cult takeaway energy that is instantly recognisable. 
 
Deliverables
Brand guidelines 
Brand application 
 
Target Audience 
18-25 year olds seeking a new alternative takeaway option, whether it’s a cheat meal or after a fun night out. 
Development
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  • Home
  • First year
    • Introducing Visual Communication >
      • The Comic
      • Technical Skills >
        • Week 1
        • Week 2
        • Week 3
      • Drawing & Visualisation >
        • Week 1 & 2
        • Week 3
      • Colour & Composition >
        • Week 1
        • Week 2
        • Week 3
      • IT Fridays
      • Workshops
      • Other Bits
    • Multi-Dimensional >
      • 2D
      • 3D
      • 4D
      • Workshops
      • Set Exercise
  • Second Year
    • Designer's Toolkit >
      • Alignment & Hierarchy
      • Contrast & Negative Space
      • Balance & Colour
      • Hotfoot
    • Type & Typography >
      • Hierarchy & Layout
      • Magazine Layout
      • Responsive Digital Type
    • Graphic Designs Projects >
      • D&AD - Monotype
      • Museum Brand Identity
      • Information is Beautiful
      • WWB Anniversary Brief
    • The Critical Designer >
      • Research Blog
  • Third Year
    • Advanced Design Projects >
      • Design for Exploration
      • Design for Awareness
      • Design for Persuasion
    • Graphic Design Showcase >
      • D&AD
      • Branding
      • Packaging
      • Editorial
      • Animation
      • 24 Hour Brief
    • Degree Show >
      • Show Prep