The Brief:
Dalhousie Castle Hotel and Spa Rebrand
Give this 13th century luxury castle hotel a 21st century brand identity that captures the unique essence of the place, its history and values.
Da
Dalhousie Castle Hotel and Spa Rebrand
Give this 13th century luxury castle hotel a 21st century brand identity that captures the unique essence of the place, its history and values.
Da
Old Branding |
Current Branding |
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Research
Dalhousie Castle
www.dalhousiecastle.co.uk
www.dalhousiecastle.co.uk
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Walwick Hall
www.yourprojector.com/work/walwick-hall/
www.yourprojector.com/work/walwick-hall/
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Heckfield Place
www.madethought.com/work/heckfield-place
www.madethought.com/work/heckfield-place
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The Machrie
www.steve-edge.com/work/the-machrie/
www.steve-edge.com/work/the-machrie/
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Luxury Family Hotels
dnco.com/work/luxury-family-hotels-branding
dnco.com/work/luxury-family-hotels-branding
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Four Seasons Hotel
jacksondaly.com/projects-portfolio-branding-signage/signage-and-wayfinding-fourseasons-hotel/
jacksondaly.com/projects-portfolio-branding-signage/signage-and-wayfinding-fourseasons-hotel/
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Burberry
Louis Vuitton
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Hermès
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The Ritz London
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Bacchanalia
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Everbloom
Dalhousie Deep Dive
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Luxury Associated Colours
Gold: Symbolises wealth, success and prestige
Navy and Black: Evoke a sense of classic elegance and sophistication
Deep Colours: Rich, deep tones like burgundy, emerald and purple convey a sense of richness and depth
Neutrals: White, cream, beige and taupe are used to create luxury and openness
Grey and Brown: Charcoal grey and various shades of brown can also project classic sophistication
These are similar to the colours present in the current branding. To reach out to other markets, I think my branding will step away from the darker, luxurious colour schemes.
Gold: Symbolises wealth, success and prestige
Navy and Black: Evoke a sense of classic elegance and sophistication
Deep Colours: Rich, deep tones like burgundy, emerald and purple convey a sense of richness and depth
Neutrals: White, cream, beige and taupe are used to create luxury and openness
Grey and Brown: Charcoal grey and various shades of brown can also project classic sophistication
These are similar to the colours present in the current branding. To reach out to other markets, I think my branding will step away from the darker, luxurious colour schemes.
Group brainstorm
'Obvious' luxury colours
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Different Colours
Celtic Symbols
Looked at and recreated symbols and the meanings behind them
celticstudio.shop/blogs/article/cectic-symbols?srsltid=AfmBOopqzQNB_3iwB7MKLVdFP8vB0zRHMFp2XembTibhSP4ms7h2eNsa
Looked at and recreated symbols and the meanings behind them
celticstudio.shop/blogs/article/cectic-symbols?srsltid=AfmBOopqzQNB_3iwB7MKLVdFP8vB0zRHMFp2XembTibhSP4ms7h2eNsa
Ideas
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Final Concept
In a world of stress and responsibilities, step away for a night and enjoy living in luxury. Explore the woodland surroundings and shoot your shot in a game of archery. From exquisite restaurant meals to a picnic hamper made fresh in the morning, forget about life for the day and we'll handle the rest.
With a target market of couples, a warm rebrand will make it the ideal place for a romantic getaway.
With a target market of couples, a warm rebrand will make it the ideal place for a romantic getaway.
Patterns
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Wayfinding & Signage
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Updated
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Updated Again
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Website
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Events
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Dining
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Alcohol
Wallpaper and Room Designs
Tote Bags
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Stationery & Accessories
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Cosmetics & Health
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