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Research
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Tuborg Rebrand
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Removable Beer Labels
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Beer Campaigns
Heineken - The Hidden Message
www.famouscampaigns.com/2024/10/heineken-is-encouraging-fans-to-put-down-their-phones-at-music-events-this-autumn/
A campaign based around encouraging people to put down their phones at festivals, only visible through a phone screen with the use of infrared technology.
www.famouscampaigns.com/2024/10/heineken-is-encouraging-fans-to-put-down-their-phones-at-music-events-this-autumn/
A campaign based around encouraging people to put down their phones at festivals, only visible through a phone screen with the use of infrared technology.
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JUBEL - Secret Billboard Party
www.famouscampaigns.com/2024/01/jubel-throws-an-epic-secret-party-behind-a-billboard/
In an attempt to beat the January blues, they built a secret party behind a billboard which pours pints, acting as an entry ticket to the exclusive party.
www.famouscampaigns.com/2024/01/jubel-throws-an-epic-secret-party-behind-a-billboard/
In an attempt to beat the January blues, they built a secret party behind a billboard which pours pints, acting as an entry ticket to the exclusive party.
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Muschicraft - Female-Led Beer
www.famouscampaigns.com/2024/03/female-led-beer-brand-muschicraft-sheds-light-on-outdated-legislation/
A female-led craft beer launched 'The Most Illegal Beer' to draw attention to the fact that in over 50 countries women are still prohibited from brewing beer. Women around the world came together to challenge specific laws native to their home country. The packaging is designed to turn heads and start conversation.
www.famouscampaigns.com/2024/03/female-led-beer-brand-muschicraft-sheds-light-on-outdated-legislation/
A female-led craft beer launched 'The Most Illegal Beer' to draw attention to the fact that in over 50 countries women are still prohibited from brewing beer. Women around the world came together to challenge specific laws native to their home country. The packaging is designed to turn heads and start conversation.
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Norrlands Guld - The Social Beer
www.famouscampaigns.com/2018/06/this-beer-brand-is-printing-world-cup-tweets-on-lager-foam/
A campaign encouraging people to put their phones away during the World Cup. A Swedish beer brand built a printer that uses malt-based ink and scans Twitter for the latest World-Cup related tweets which prints onto the beer.
www.famouscampaigns.com/2018/06/this-beer-brand-is-printing-world-cup-tweets-on-lager-foam/
A campaign encouraging people to put their phones away during the World Cup. A Swedish beer brand built a printer that uses malt-based ink and scans Twitter for the latest World-Cup related tweets which prints onto the beer.
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Initial Ideas
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After speaking to multiple tutors, I am going to continue with the final concept idea alongside the silent disco.
Final Concept Updated:
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Mockup Ideas
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Physical Box
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Started off by making a mockup box using white card to get the correct dimensions and to check it would actually work. Since these trials, I've ordered some cheaper headphones that fit more into the aesthetic of the box and can be customised to fit the Tuborg branding.
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Took the final box into the photography studio to get some better shots of it.
This was simply a tester to ensure it worked, when the new headphones come I will retake the photos with the addition of a label on the bottle. |
Addition of Labels
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Additional Stuff
Supporting Video
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Submission
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