The Brief:
Exploiting the principles of alignment and hierarchy and the assets provided, create a poster for Outward Bound adventures.
Exploiting the principles of alignment and hierarchy and the assets provided, create a poster for Outward Bound adventures.
- You must use all of the copy
- You must use the logo
- You must use as least three images
- You can create more than one 'final' poster
- You can introduce colour and/or texture in the type, images, background, etc
- You can manipulate the type
- Your poster should be A2 portrait format
Research
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Digital Colour and Type, Rob Carter
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Making and Breaking the Grid, Timothy Samara
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Best of Poster Design, Zeixs
Neville Brody
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David Carson
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Josef Müller-Brockmann
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Emil Ruder
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General Poster Inspiration
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Outward Bound Trust
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'Our mission is to inspire young people to realise their potential through learning and adventure in the outdoors.'
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Core Values
They believe...
- That we all have undiscovered potential
- In the power and intensity of learning through adventure
- In the balance between risk, reward and responsibility
- In compassion and respect for each other, and for our environment
- That all staff and participants should always feel valued and encouraged to be themselves
Strategic Priorities
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1. Our People
Outward Bound is all about people, where strong and supportive relationships are at the heart of everything we do, whether working with young people or their parents or with teachers, colleagues or donors. |
2. Our Charity
Outward Bound is a charity with a long and proud heritage. We will protect what makes Outward Bound special while ensuring that we move with the times, live up to our organisational responsibilities and stand for what we believe. |
3. Our Capacity
We will increase the number of young people we work with annually. As the potential to work with more young people within our existing centres is limited, we will seek to extend capacity where appropriate and develop new capacity. |
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Image Collections
I found images that related to the general theme of Outbound Bound and the outdoors.
Thumbnails
Digital Development
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Not the strongest, looked more like a science poster or the start of a leaflet.
Very weak, too crowded. I was really struggling at the initial stages with the composition.
More commercial looking but very overcrowded and messy.
Started to focus more on the text over the image which felt a lot stronger. Struggled with legibility of the body copy over the background.
Inspired from attempt above, however used the headline to showcase the image.
Stronger looking corporate poster.
Experimenting with circle images and the logo, proved it wasn't going to work with the original layouts but was a necessary tester.
Simple composition of text and image that turned out to be quite an effective poster.
Found a new style with using illustrations over photographs. Looked too much like a desert with the colours used.
Similar to above, however more effective colour choices that enabled to copy to be more legible.
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Alterations After Feedback
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Headline and size of copy alterations.
Background image reduced to just 'adventure', better composition with a smaller size for the rest of the copy.
Composition alterations and sizing.
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Further Alterations
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Further composition changes.
Changes of headline and reducing the copy.
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Final Posters
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These are what I believe are my strongest final posters.
Printing
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While all the other posters printed properly, I had some difficulty with the visibility of the people in this one. After numerous attempts and finally flattering the images to print as a png, it printed correctly.
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Final posters displayed on a wall in the studio.
Final Feedback Alterations
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