The Brief:
To celebrate West Walls Brewing Co's first birthday, design artwork for a special beer release and a weekend-long celebration.
Deliverables:
To celebrate West Walls Brewing Co's first birthday, design artwork for a special beer release and a weekend-long celebration.
Deliverables:
- Birthday beer can
- Keg badge
- Promotional poster
- Special addition 1st birthday tshirts
- Complementary marking assets (social media, event schedule, digital signage)
West Walls Brewing Co
Existing Cans:
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Existing Merch:
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Further Inspiration
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Ideas
Development
Initial Final Outcomes
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Green - Option 1
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Green - Option 2
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Peach - Option 1
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Peach - Option 2
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Blue - Option 1
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Blue - Option 2
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Social Media
Instagram Story Countdown & Announcement
Green
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Peach
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Blue
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Announcement Posts
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Posters
Green
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Peach
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Blue
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Merch
Green
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Peach
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Blue
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New Colours
Gold
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Wasn't really a fan of this once I'd done it. The additional promo worked but the cans weren't effective at all.
Red
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Still not liking these. Had the tasting notes and doesn't fit the tropical vibe at all.
Peach Variation
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Yellow
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Mixed
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Red
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