JESS HIGGS
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The Brief:
Using the copy provided, choose one of the manifesto texts. Produce three A3 different typographic layouts which present the information given in a visually stimulating and attractive way, enabling the reader to understand the nature and theme of the text.
  • Include all of the text
  • ​Type only, no images

Typeface Restrictions:
  • One typeface, in any weight, in any size 
  • Two typefaces, in any weight, each in any size
  • One typeface, in its bold and book/regular weight, in any size

Research

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Grid Systems

Modular Grids
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Column Grids
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Swiss Grids
swissgrid.posterhouse.org

I found the website above and while scrolling through, had some useful visuals for how changing the grids can so greatly impact the layout of the typography.
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​Josef Müller-Brockmann
farringtonsgraphics.edublogs.org/swiss-tour-poster/
​Overall Design: Clean, minimalist, impactful 
Use of modular grid: Design elements have been arranged according to the modular to govern layout decisions, Dominance and emphasis have been given to oversized typography (contrast in scale) giving the final design an asymmetrical look to the design, Dynamic composition with larger elements spilling off the page.
Typeface: Sans-serif typeface, bold font style 
Justification of type: Flush left, ragged right text 
Shape: Geometric graphic shapes
Colours: Bold, block colours
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Manifesto

Declaration of Rebellion 
Extinction Rebellion, 2018

This is our darkest hour.
Humanity finds itself embroiled in an event unprecedented in its history. One which, unless immediately addressed, will catapult us further into the destruction of all we hold dear: this nation, its peoples, our ecosystems and the future of generations to come.
The science is clear:- we are in the sixth mass extinction event and we will face catastrophe if we do not act swiftly and robustly.
Biodiversity is being annihilated around the world. Our seas are poisoned, acidic and rising. Flooding and desertification will render vast tracts of land uninhabitable and lead to mass migration.
Our air is so toxic that the United Kingdom is breaking the law. It harms the unborn whilst causing tens of thousands to die. The breakdown of our climate has begun. There will be more wildfires, unpredictable super storms, increasing famine and untold drought as food supplies and fresh water disappear.
The ecological crises that are impacting upon this nation, and indeed this planet and its wildlife can no longer be ignored, denied nor go unanswered by any beings of sound rational thought, ethical conscience, moral concern, or spiritual belief.
In accordance with these values, the virtues of truth and the weight of scientific evidence, we declare it our duty to act on behalf of the security and well-being of our children, our communities and the future of the planet itself.
We, in alignment with our consciences and our reasoning, declare ourselves in rebellion against our Government and the corrupted, inept institutions that threaten our future.




​The wilful complicity displayed by our government has shattered meaningful democracy and cast aside the common interest in favour of short-term gain and private profits.
When Government and the law fail to provide any assurance of adequate protection, as well as security for its people’s well-being and the nation’s future, it becomes the right of its citizens to seek redress in order to restore dutiful democracy and to secure the solutions needed to avert catastrophe and protect the future. It becomes not only our right, it becomes our sacred duty to rebel.
We hereby declare the bonds of the social contract to be null and void, which the government has rendered invalid by its continuing failure to act appropriately. We call upon every principled and peaceful citizen to rise with us.
We demand to be heard, to apply informed solutions to these ecological crises and to create a national assembly by which to initiate those solutions needed to change our present cataclysmic course.
We refuse to bequeath a dying planet to future generations by failing to act now.
We act in peace, with ferocious love of these lands in our hearts. We act on behalf of life.

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Digital Designs - Illustrator

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I started off on Illustrator thinking it would be easier to manipulate the text but after a quick lecture on InDesign, I soon changed programmes. 

Digital Designs - InDesign

Idea of putting the body copy in the title actually turned out to be quite successful when I figured out how to achieve it. Experimented with inverting the colours and while I prefer the black background, having the outline of the headline present does make it stronger visually.
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This is one of my favourite compositions, I feel the hierarchy choices are effective, it just appears very cluttered with the amount of additional text. 
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Wanted to experiment with different ways to display and organise the title but it immediately became squashed and started to like quite sporty, distracting from the messages of the text.
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Another experiment with the letters of the title. The 'D' and 'R' do make an interesting shape but makes it awkward to fit the rest of the text.
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Similar to the one above, it looks too crowded and almost like a newspaper with the number of columns and serif font. 
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This is one of the stronger compositions with the bigger letters. It needs working on more to organise the actual text but I like where it's going.
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​Alterations After Feedback

Changing the size of the body copy and altering the kerning between the 'D' and 'R' to lessen the negative space between them.
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Readjusting the body copy to allow more negative space.
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Wanted to experiment with having the text just in one singular letter but it appeared too ragged and didn't sit nicely in the shape. 
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Wanted to try a new layout which turned out to be quite fun and visually effective.
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During the feedback, I was told to experiment with making the letters rebel which is what I tried in this poster and think works quite well.
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Finals

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These are what I have picked as my final posters.

Printing 

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We printed the posters off as A3 and stuck them up around the studio. Displayed above are mine and Ryan's work. 
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Mockups

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Final Feedback Alterations

The last change to be made was slightly altering the placement of the title. 
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  • Home
  • First year
    • Introducing Visual Communication >
      • The Comic
      • Technical Skills >
        • Week 1
        • Week 2
        • Week 3
      • Drawing & Visualisation >
        • Week 1 & 2
        • Week 3
      • Colour & Composition >
        • Week 1
        • Week 2
        • Week 3
      • IT Fridays
      • Workshops
      • Other Bits
    • Multi-Dimensional >
      • 2D
      • 3D
      • 4D
      • Workshops
      • Set Exercise
  • Second Year
    • Designer's Toolkit >
      • Alignment & Hierarchy
      • Contrast & Negative Space
      • Balance & Colour
      • Hotfoot
    • Type & Typography >
      • Hierarchy & Layout
      • Magazine Layout
      • Responsive Digital Type
    • Graphic Designs Projects >
      • D&AD - Monotype
      • Museum Brand Identity
      • Information is Beautiful
      • WWB Anniversary Brief
    • The Critical Designer >
      • Research Blog