The Brief:
Create a new brand which is contemporary, appealing and would communicate with a wider audience, increasing footfall through the museum. Capture its uniqueness through a logo and associated branding scheme.
Create a new brand which is contemporary, appealing and would communicate with a wider audience, increasing footfall through the museum. Capture its uniqueness through a logo and associated branding scheme.
- Kirkaldy Testing Museum
- National Gas Museum
- Museum of Crime
- National Museum of Computing
- Museum of Sci-Fi
- The Camera Museum
- The Hovercraft Museum
The Crime Museum
|
The Crime Museum opened in Washington, DC in 2008 as an educational resource on law enforcement, crime history, and forensic science, and a repository for artefacts on America’s favourite subject. Also operate the Natalee Holloway Resource Center, and the Crime Library. Since 2016, you can view much of our collection at Alcatraz East Crime Museum in Pigeon Forge, Tennessee.
|
|
|
Crime Library:
|
Pricing:
|
Research
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
The Metropolitan Museum of Art
|
|
London Museum
|
|
|
Rijks Museum
|
|
New Museum
|
|
|
|
Asian Art Museum
|
|
National History Museum
|
|
|
|
|
|
|
|
|
|
|
|
|
Tullie Museum
We took a trip to Tullie to see both how work is displayed and how design is used to support its presentation to the viewer.
|
|
|
|
|
|
|
Initial Ideas
|
|
Started off with the idea of an older style font, similar to those found on wanted posters etc.
Development
|
|
Final Logo & Mark
|
|
Wayfinding
Made these quickly and wasn't happy with them. Need to revisit.
|
|
Leaflet
|
|
|
|
|
Posters
|
|
|
|
|
|
|
|
|
|
Merch
|
|
|
|
Feedback Changes
Feedback I received said that the brand mark wasn't being carried through into the rest of the promotional examples. New experiments to follow.
Poster Development
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Tickets
Upon enter, visitors will be given a case file with a museum map, ticket, leaflet, other promotional merchandise and an ID card from their fingerprint. Mugshots are an optional addition too for a t-shirt.
|
|
Wayfinding & Flags
|
|
|
|
Leaflet Development
Stationery
|
|
Mugs
|
|
(Mug made in blender thanks to Ryan)
|
|
Tshirt
|
|
|
Idea that your photo gets taken when you enter and gets printed onto a t-shirt by the time you leave the museum.
Website
Social Media
Cafe Menu - Forensic Fuel
|
|