The Brief: Exploiting the principles of balance and colour and the assets provided, create designs for an iPad app or Web app. This should comprise of a landing page and a product page for each of the three bikes.
One set of designs using symmetrical balance, another asymmetrical balance
One set using a complimentary colour scheme, the other using a contrasting colour scheme.
Use at least three images
Create more than one 'final' set of screens
Research
www.figma.com/resource-library/difference-between-ui-and-ux/ User interface (UI) refers to the interactivity, look, and feel of a product screen or web page, while user experience (UX) covers a user's overall experience with the product or website.
UI design:
Page layout: organisation of a web page or mobile app screen should seem intuitive to users
Colour scheme and font selection: carefully choose the colours and fonts on a digital product interface for consistency, accessibility and brand alignment
Interactive elements: from button design to drop down menu, styled for the user
Wireframe and prototype fidelity: transforming prototypes into high-fidelity, functional, interactive product mockups
UX design:
Consumer and competitor research: understand target audience by discovering what they like, what problems and pain points they're facing and how they behave online or while using an app or software
Information architecture (IA): once user's needs and behaviours and understood, IA can be created for the product or site. This is commonly put into a flowchart template to map out key users flows and decision points
Wireframes and prototypes: ideas turn into tangible models, such as wireframes and prototypes. These are used to test ideas, define requirements and set feature priorities
Testing and troubleshooting: product mockup tools help see how features will work in practice and gives time for any issues to be resolved
Ongoing updates: new user feedback and back-end analytics mean updates and improvements can be designed and implemented
Successful UX design:
Is the site or product useful?
Is it usable?
Is it desirable?
Have you made it findable - will a user know where to find what they're looking for?