Brief:
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Parkrun
837 locations.
Sponsors:
Sponsors:
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Current Parkrun merch:
The main merch is representing the milestones of the number of Parkruns completed, there's not much generic Parkrun merch.
The main merch is representing the milestones of the number of Parkruns completed, there's not much generic Parkrun merch.
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Research
A not-for-profit organisation is a business that aims to do something other than to make profit for the owners, such as providing a public service or helping people. It needs to make enough money to cover its costs, but any surplus is reinvested into the business or used in other ways.
Social good is an activity that aims to help the greatest number of people in the greatest possible way; it implies a positive societal impact (Parkrun bringing people the opportunity to get out and exercise no matter their capability).
It's run by its volunteers and shares genuine stories from real people.
Ran by people, for people.
Social good is an activity that aims to help the greatest number of people in the greatest possible way; it implies a positive societal impact (Parkrun bringing people the opportunity to get out and exercise no matter their capability).
It's run by its volunteers and shares genuine stories from real people.
Ran by people, for people.
Similar Organisations
www.thisgirlcan.co.uk
An organisation focused on women's exercise and how society can make women more comfortable and confident during exercise.
An organisation focused on women's exercise and how society can make women more comfortable and confident during exercise.
slowafrunclub.com
An organisation set up by Martinus Evans to get people running and embrace how slow they might be with no judgement.
An organisation set up by Martinus Evans to get people running and embrace how slow they might be with no judgement.
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www.blacktrailrunners.run
A campaign ran by its volunteers evolving the space for black people to run freely on trails.
A campaign ran by its volunteers evolving the space for black people to run freely on trails.
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www.fearlesswomen.co.uk
An organisation about equality in women's sports and getting the same publicity and benefits when compared to male sports.
An organisation about equality in women's sports and getting the same publicity and benefits when compared to male sports.
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Ideas Generation
Tagline Fonts
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Poster Ideas
Merch
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Campaign Concept
The message of this campaign is to get people moving. The connotations of running automatically put less active people off participating due to fear of being embarrased or judged about their ability. Parkrun already states that it’s for everyone and this campaign visually represents that.
5at9 (5k at 9am) and 2at9 (junior) is another part of the campaign that supports move. The idea is something that all Parkrun participants would recognise and know of, like a club moto. A supporting 5 and 2 fingers high in the air at Parkrun reflects this with it being the signature move that people would do. While this would look like generic social media movements to some, those at Parkrun would know their hidden meaning.
5at9 (5k at 9am) and 2at9 (junior) is another part of the campaign that supports move. The idea is something that all Parkrun participants would recognise and know of, like a club moto. A supporting 5 and 2 fingers high in the air at Parkrun reflects this with it being the signature move that people would do. While this would look like generic social media movements to some, those at Parkrun would know their hidden meaning.
Sports Poster Research
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AI Experiments to Direct at Parkrun
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Photography Prep
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I did some quick research on the best camera settings before shooting to get a better idea on what would take a successful image in order to not be messing around with it too much on the day. This helped and I only had to adapt the settings very minimally.
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Photographs Taken
I'm actually really happy with how this photoshoot went. It took a bit of experimentation at the beginning to get the settings right again the light but they turned out to be really successful for what I needed.
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Design 1
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Strong, bold and friendly design.
Design 2
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Didn't hate it but not the initial style I was going for.
Design 3
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Didn't like this.
Design 1 Developed
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Instagram
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Backdrop Stands
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These would be put up at events for photograph opportunities before and after Parkrun is completed. They would get the message out across social media showing the different abilities of people taking part.
Stickers
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Bottles
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Bags
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Screenprinting Prep
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