JESS HIGGS
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Essay Writing & Referencing

30/4/2025

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S8 Global Culture & Ethical Design

20/3/2025

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Readings:
No Logo, Naomi Klein
Trademark Design, Jay Doblin
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Visual Pleasure and Narrative Cinema

14/3/2025

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Laura Mulvey’s "Visual Pleasure and Narrative Cinema" is a landmark feminist film theory essay arguing that classic Hollywood films are built around the male gaze—where women are objectified and exist mainly for male pleasure. She uses psychoanalysis to show how movies reinforce patriarchal power, positioning men as active and women as passive. While groundbreaking, her argument has been critiqued for being too rigid, ignoring diverse audiences, and overlooking queer and female spectatorship. ​
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S7 Gender

12/3/2025

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Readings:
Visual Pleasure and Narrative Cinema, Laura Mulvey
Masculinity as Spectacle, Steve Neale
Media, Gender & Identity, David Gauntlett
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Subculture: Emo

5/3/2025

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A subculture is a group within a larger society that has its own values, interests, and way of life, which can be different from the mainstream culture. According to Hebdige (1979), subcultures use style and identity to express their differences and sometimes challenge dominant social norms.  
Hebdige, D. (1979) Subculture: The meaning of style. London: Methuen
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S6 Subculture

5/3/2025

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Readings:
The Meaning of Style, Dick Hebdige
Howl, Allen Ginsberg
What is a Subculture, Ross Haenfler
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Comic Page Layouts

27/2/2025

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Silver Surfer: Black

By Donny Cates & Trade Moore
Uses fluid, organic panel layouts, swirling compositions, and seamless transitions to create a hypnotic, immersive reading experience that mirrors the journey. The innovative use of negative space, circular motifs, and abstract compositions makes each page feel dynamic and otherworldly, pushing the boundaries of traditional comic storytelling.
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Bubble 

​By Jordan Morris, Sarah Morgan and Tony Cliff 
Uses cinematic paneling, expressive character-focused layouts, and playful lettering to enhance its fast-paced, comedic storytelling. By varying panel sizes for pacing and integrating dynamic sound effects, the comic creates an engaging, visually lively adaptation of the original podcast
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S5 Graphic Code of Comic

26/2/2025

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Readings:
Comics Art, Paul Gravett
Closure and Transition Types, Scott McCloud
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More Ad Interpretation

20/2/2025

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S4 Decoding Advertising

19/2/2025

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Readings:
Media Semiotics, Jonathan Bignall
Rhetoric of the Image, Roland Barthes
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  • Home
  • First year
    • Introducing Visual Communication >
      • The Comic
      • Technical Skills >
        • Week 1
        • Week 2
        • Week 3
      • Drawing & Visualisation >
        • Week 1 & 2
        • Week 3
      • Colour & Composition >
        • Week 1
        • Week 2
        • Week 3
      • IT Fridays
      • Workshops
      • Other Bits
    • Multi-Dimensional >
      • 2D
      • 3D
      • 4D
      • Workshops
      • Set Exercise
  • Second Year
    • Designer's Toolkit >
      • Alignment & Hierarchy
      • Contrast & Negative Space
      • Balance & Colour
      • Hotfoot
    • Type & Typography >
      • Hierarchy & Layout
      • Magazine Layout
      • Responsive Digital Type
    • Graphic Designs Projects >
      • D&AD - Monotype
      • Museum Brand Identity
      • Information is Beautiful
      • WWB Anniversary Brief
    • The Critical Designer >
      • Research Blog