Latest Font Technology
Variable Fonts: a single font file that can contain multiple variations of a font (weight, width, slant)
Colour Fonts: a digital font that contains colour information in addition to shape information
Font Displays: a font that's designed to be used at large sizes (headlines or titles)
Media: fonts in various types of media (print, digital, web)
Carries: fonts carry meaning and evoke certain feelings
Novel Typographic Form: a unique and distinctive design of text, often used in a book or graphic design context, that deviates from traditional, easily readable fonts to create a striking visual impact, potentially highlighting a specific theme or mood of the content, rather than simply aiming for plain readability
Variable Fonts: a single font file that can contain multiple variations of a font (weight, width, slant)
Colour Fonts: a digital font that contains colour information in addition to shape information
Font Displays: a font that's designed to be used at large sizes (headlines or titles)
Media: fonts in various types of media (print, digital, web)
Carries: fonts carry meaning and evoke certain feelings
Novel Typographic Form: a unique and distinctive design of text, often used in a book or graphic design context, that deviates from traditional, easily readable fonts to create a striking visual impact, potentially highlighting a specific theme or mood of the content, rather than simply aiming for plain readability
Research
|
|
|
|
|
|
|
|
|
Picking A Topic
On Topic Posters
|
|
Barbara Kruger
An American conceptual artist and collagist associated with the Pictures Generation. She is most known for her collage style that consists of black and white photographs, overlaid with declarative captions, stated in white on red Futura or Helvetica text. The phrases in her work often include pronouns, addressing cultural contractions of power, identity, consumerism and sexuality.
|
|
|
|
|
Peter Strain
He specialises in creating carefully composed, hand-rendered typography, animation and illustration while experimenting with texture, mark-making and various digital techniques. His work is highly influenced by film and music and aims to tackle social, political and cultural issues.
|
|
|
|
|
Abortions
|
|
|
|
After doing some generalised research into abortions, I decided to go down the route of grief as it's an overlooked side of the topic.
Relevant Campaigns
HIV Positive Poster
www.huffingtonpost.co.uk/entry/hiv-positive-poster-ogilvy-brazil-drop-of-blood_n_7464138
"My measurements are 40 by 60 centimeters. I was printed on high brightness paper. And my weight is 250 grams. I'm just like any other poster," the text reads. "Except for one thing: I'm HIV positive. It's exactly what you've just read. I'm living with the virus. At this point you may be taking a step back, wondering if I offer any danger.”
The posters don't offer any harm, the idea being to show that people with HIV also aren't dangerous despite the stigma around them.
"My measurements are 40 by 60 centimeters. I was printed on high brightness paper. And my weight is 250 grams. I'm just like any other poster," the text reads. "Except for one thing: I'm HIV positive. It's exactly what you've just read. I'm living with the virus. At this point you may be taking a step back, wondering if I offer any danger.”
The posters don't offer any harm, the idea being to show that people with HIV also aren't dangerous despite the stigma around them.
Speak Up Man
reel360.com/article/speak-up-man-reframes-reproductive-rights-conversation/
Recognising that men hold disproportionate power and control in society, the campaign aims to engage men as allies in advocating for policy change. By highlighting the perspectives of men who have benefited from abortion, the campaign aims to bring men into the reproductive rights conversation and appeal to a broad audience.
Recognising that men hold disproportionate power and control in society, the campaign aims to engage men as allies in advocating for policy change. By highlighting the perspectives of men who have benefited from abortion, the campaign aims to bring men into the reproductive rights conversation and appeal to a broad audience.
Domestic Abuse
|
|
|
Using fire and road safety as a way to showcase domestic abuse, showing that there are higher risks in domestic abuse than other forms.
Initial Ideas
|
|
Projections
|
|
|
|
|
|
|
|
|
Projecting words into a space seemed really effective to me over simply putting words on a page.
Hypnotic Type
Feedback and Changes
After viewing the brief and speaking with tutors, I decided the theme of grief within abortions didn't meet the brief. The brief is asking to showcase the tension between freedom and law & order which while grief is an important aspect, doesn't exactly tick the box.
|
Initial Ideas:
Making words so they read different things depending on the angle they're looked at Dominating words blending into hypnosis Blending words together Symbiotograms Symbiotograms projected in mirrors Incorporate projection still with different angles |
Ambigrams
|
|
This didn't communicate as successfully as I hoped it would.
Animating Words
|
|
|
|
|
|
|
|
|
Experiments
|
|
|
|
|
|
Final Animation
Posters
|
|
|
|
|
Feedback - New Ideas
Feedback explained that the animation was missing a hit to actually portraying the message I wanted and instead looked like words floating around a page.
New idea of animated posters and a supported video to present and explain it.
New idea of animated posters and a supported video to present and explain it.
|
|
|
|
Storyboard
|
|
|
Supporting Posters
|
|
|